Case Study
Breathwave, now faster and more accessible than ever
We built Breathwave's website in 2023 and have kept improving it since. This April, we re-optimized for speed and accessibility, with measurable gains across the board.
Near-instant load times
The homepage now loads in roughly one second on mobile, down from close to twenty. Visitors arriving from a Google search or an Instagram link see the content almost immediately.
Familiar design preserved
The visual design stayed intact. Returning visitors see the Breathwave they already know, with every improvement delivered through the underlying structure and hosting.
Friendlier to all visitors
The site is now easier to use with a screen reader or keyboard. Accessibility improvements were measured independently through AccessibilityChecker.org and Google's Lighthouse audit.
New hosting foundation
The site was rebuilt on a new hosting setup chosen for reliability and speed. Fewer moving parts means fewer things that can slow the site down or need maintenance attention over time.
Easier for Google to find
A cleaner page structure and faster response times make it easier for search engines to crawl and index Breathwave's content, supporting stronger organic visibility over time.
How it started — 2023
Rebuilding the website from the ground up
Breathwave first came to us on a basic Wix site that was holding their reach back. Known for promoting holistic health through breath-focused practices, they needed a home online that could match the seriousness of the work — faster, more flexible, and ready for a growing audience.
Platform transition
We moved the site off Wix onto a more robust, scalable platform — unlocking real performance, cleaner SEO, and room to grow that the old setup couldn't support.
SEO foundation
We implemented the technical SEO best practices the old platform had been quietly blocking, so search engines could actually find and rank Breathwave's content.
Serene, intuitive design
An aesthetic refresh aligned the site with Breathwave's calm, grounded brand — and intuitive navigation made it easier for first-time visitors to find their way.
Fully responsive
The rebuild was responsive from day one, so the experience held up equally well on phones, tablets, and desktops.
Original Lighthouse scores at launch
- SEO 100/100
- Best Practices 100/100
- Accessibility 98/100
Traffic impact
+1034%
Unique visitors in the first month after launch — matching a full year of traffic on the old Wix site.
"We turned to Web-Ready to create a fresh, innovative online presence. Their expertise and responsive service significantly elevated our site, showcasing their exceptional talent and dedication to professional excellence."
Robin Clements
Founder of Breathwave
"Since launching our revamped site by Web-Ready, we've attracted as many unique visitors in one month as we did in an entire year with our old site. Working with Web-Ready has been seamless and productive, efficiently turning feedback into action with impressive professionalism and work ethic."
Nicole Stratton
Breathwave Team
The latest upgrade
How the numbers moved after our April re-optimization
The Breathwave site had already been live for some time when we returned to it this April. We re-benchmarked it with Google's PageSpeed Insights, identified what could still be improved, and rebuilt it on a new hosting setup. These are the before-and-after scores from that latest round of work.
Mobile
- Performance 39 → 90 (+131%)
- Best Practices 77 → 100 (+30%)
- Accessibility 92 → 95 (+3%)
Desktop
- Performance 47 → 100 (+113%)
- Best Practices 77 → 100 (+30%)
- Accessibility 92 → 95 (+3%)
In plain terms
The site now loads in about one second on mobile instead of close to twenty, roughly 95% faster. A perfect desktop Performance score of 100 means visitors on any modern connection will see content almost instantly.
Accessibility impact
Friendlier for screen readers and keyboard navigation
We re-ran the site through AccessibilityChecker.org. The overall score moved from 73% to 77%, a measurable improvement for visitors who rely on assistive technology.
73%
Accessibility score before
77%
Accessibility score after
+4%
Overall improvement, independently measured
A three-year partnership, continuing to improve
We built and optimized Breathwave's website in 2023, and have continued to improve it since. This April, we returned to the site and re-optimized it to make it as sustainable and accessible as we could, moving it to a new hosting setup and tightening the structure underneath the design. The gains on this page reflect that latest round of work, on top of everything that came before it.
~1s
Mobile load time, down from ~20s
100
Perfect desktop Performance score
100
Best Practices, mobile and desktop
Same
Familiar design, recognizable at a glance